Project Context

Butter Chicken House approached with a clear expectation to dominate first-page Google visibility for butter chicken and Indian cuisine searches. The restaurant already had strong offline reputation and a signature generational butter chicken recipe, but online discoverability and organic traffic remained limited.

Business Snapshot

The client operates within the Indian restaurant sector offering authentic North Indian cuisine prepared using locally sourced ingredients. The brand emphasises flavour authenticity, comfort dining, and a welcoming customer experience rooted in tradition.

Core Challenge

Prior to campaign launch, website traffic underperformed and only one targeted keyword appeared on the first page of Google. This limited customer discovery and prevented the business from capturing high-intent local searches.